Did you know that nearly 8 million people plan on changing jobs in 2016?
If you’re heading out into the job market this year, you’re not alone. Long gone are the days where you can submit a CV for a job and expect to be top of the interview pile based on that alone. With 80% of employers admitting to using Google as their first port of call when recruiting (according to Monster.com), it’s more important than ever to be a little self-obsessed.
The first step? Google yourself. That’s right. Type your name into that little white search box and see what comes up… What does the World Wide Web have to say about you? What are those potential employers going to unearth?
What is Personal Branding?
What do you want to be known for? Are you an Excel Guru, an HR Superstar, an Expert Problem-Solver or a Creative Genius? Personal branding is the way in which you present yourself and your career – across all marketing channels.
Building Brand YOU.
Social Media: Do you have active profiles on the likes of LinkedIn, Google+, Twitter, Pinterest, Instagram…? Social media is such a major part of our lives today that if you’re not online, you simply don’t exist to many employers.
LinkedIn leads the way in the recruitment industry, with 89% of recruiters reporting having hired someone through the site, so that’s a great place to start. Spend a little time building a professional, cohesive profile – no matter what industry you would like to work in, it’s the world’s largest professional networking site. You may then also want to build a presence on Twitter, Pinterest or Instagram, depending on the industry your work in. But remember to keep your social media profiles up to date! Being out of date or irrelevant won’t send great signals to any potential employer…
We always recommend keeping Facebook for friends and family only, so check your privacy settings and make sure it’s not open to all.
Networking: If social media isn’t your thing, then it’s more important than ever to have a presence at local networking events. Attending these is a great way to build a name for yourself and gain important contacts. But it’s a slow process. With free and instant career management tools such as LinkedIn, why wouldn’t you want to present your career brand online?
When networking, the next time someone asks: “What do you do?” don’t answer with your official job title. Be a little more creative – and imagine they asked, “How do you make a difference?” Katherine’s response is “helping people come to terms with major changes in their careers”. Now that answer is far more interesting and says a lot more than “career coach.”
Brand YOU is without a doubt the most important brand in the world. In 2016, invest in yourself. Spend time evaluating and improving your personal branding, in order to compete with the 8 million jobseeking in 2016.